Ahead of the 2014 New Year’s Eve celebrations, Press Association teamed up with Pepsi Max to help its fans get in the party mood with a vibrant video that brings to life the sentiment of the social season. Instead of the traditional fireworks, Pepsi Max created its own explosion of color using 2,014 mousetraps and 2,015 Ping-Pong balls to set off a spectacular and mesmerizing chain reaction. The crew tirelessly set up 2,014 mousetraps with a ping-pong ball on each one and finally dropped one more ball. When triggered, the massive array produced a spectacular chain reaction unlike anything we’ve ever seen before.
watch the video.